Elf Cosmetics' TikTok Campaign Results

Elf Cosmetics tapped into the trifecta of going viral with Gen Z, celebrity videos and hip-hop.
A whole cultural moment started on TikTok as a way to engage Gen Z.

e.l.f. Cosmetics, e.l.f. #eyeslipsface TikTok Campaign

elf TikTok Campaign and Case Study

How e.l.f. drove conversations with a 'beauty burrito

E.l.f. Cosmetics: The First Branded Hashtag Challenge On Tik Tok - Captiv8

10 Top Performing TikTok Ads Examples

The Current e.l.f. Beauty results radiate, thanks to virality and loyalty

TikTok takes off among beauty brands - Glossy

Exploring TikTok's wider influences on everything, …

TikTok campaign breaks records