Fuji's Instant Film: The Immensely Interesting Story of Instax

Fujifilm's top selling photographic line is not the X-series or GFX. By a large margin, Instax cameras and film are Fujifilm's most popular photo products. Instax, of course, is instant film—their version of Polaroid. 2021 was an especially good year for Instax, thanks to the Instax Mini LiPlay and Instax Wide Printer, which have been…

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