Limited Edition: The Strategy of Marketing Cultural Exclusivity

 Long ago marketers realized consumers enjoy exclusivity in the products they purchase, and thus began employing the strategy of "limited edition" goods.

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands: Kapferer, Jean-Noël, Bastien, Vincent: 9780749464912: : Books

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[Kolb, Bonita] on . *FREE* shipping on qualifying offers. Marketing Strategy for the Creative and Cultural Industries (Discovering the

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