What are 'Surprise Mini Brands,' the new toy craze selling out?

This stocking stuffer-sized toy is selling like hotcakes, but older generations have probably never heard of it. The hottest toy this holiday season is 5 Surprise Mini Brands, according to data rel…

5 Surprise Mini Brands Mini Mart is the ultimate way to store and display your mini brands collection, by making your very own little shopping world.

5 Surprise Mini Mart with 15 Bonus Mini Brands

5 Surprise Mini Brands Series 4 by ZURU Exclusive Mystery Real Miniature Collectible Toy Capsule for Kids, Teens, and Adults (2 Pack) : Toys & Games

The Call Of The Small: How A Toymaker Shrunk The Supermarket, And Won Big

5 Surprise 77244-B Toy Mini Brands Series 2 Wave 2 Starter Pack (Collector's Case and 3 Capsule) : Toys & Games

5 Surprise Zuru Mini Brands Series 3 Miniature Items To Unbox Review

What are 'Surprise Mini Brands,' the new toy craze selling out?

5 Surprise Mini Brands Series 4 by ZURU Exclusive Mystery Real Miniature Collectible Toy Capsule for Kids, Teens, and Adults (2 Pack) : Toys & Games

5 Surprise Mini Brands - Mini Convenience Store Playset by ZURU (Series 4) Exclusive and Mystery Collectibles : Everything Else

Honey, I shrunk the shopping: the rise of mini products as children's toys, Toys

STORE & COLLECT ALL YOUR MINI BRANDS: What better way to display your collection of real minin brands than in a mini shopping world? UNBOX, BUILD

5 Surprise Mini Brands - Mini Mart Playset by ZURU (Series 4) Exclusive and Mystery Collectibles

5 Surprise Zuru Mini Brands Series 3 Miniature Items To Unbox Review

5 Surprise Mini Brands Mini Mart Playset Series 3 by ZURU with 5 Exclusive Mystery Mini Brands, Store and Display Your Mini Collectibles Collection! : Everything Else

5 Surprise Mini Brands - Mini Convenience Store Playset by ZURU (Series 4) Exclusive and Mystery Collectibles : Everything Else

Mini Brands are the latest bizarre toy craze to sweep the nation, and they're filling me with existential dread - The Washington Post