The Weeknd Named World's Most Popular Artist By Guinness World Records

Abel Makkonen Tesfaye, more commonly known as The Weeknd, is officially the most popular artist in the world, according to Guinness World Records (GWR).
The Weeknd's surge was fueled in part by TikTok, after his 'Die for You' remix with Ariana Grande went viral on the platform, according to GWR.

The Weeknd is the most popular artist in the world

mel (@mellywellykinz) / X

The Weeknd is officially the world's most popular artist, according to the Guinness World Records

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BOLD+BEYOND on Instagram: According to Guinness World Records, The Weeknd is statistically the most popular artist in the world. On Monday, the organization awarded the title to the pop star based on