The new F1 logo by Wieden + Kennedy London – Creative Review

The new F1 logo and identity hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward

Formula 1's new logo unwittingly reflects the sport's mid-life crisis – Duncan Stephen

The new F1 logo by Wieden + Kennedy London – Creative Review

Checkered response: F1's new logo, Marketing

The new F1 logo by Wieden + Kennedy London – Creative Review

How Wieden+Kennedy is speeding up its Formula 1 design work using custom software

F1 Logo and Brand Spotlight

Formula One reveals new visual identity by Wieden + Kennedy

Formula 1's new logo unwittingly reflects the sport's mid-life crisis – Duncan Stephen

Wieden+Kennedy spot depicts sensory overload of 'new era of Formula One', Marketing

The Right and Wrong of Formula 1's Redesign, by Dennis Schmidt, Between Racing Lines

W+K London Formula 1 - One Begins

Formula 1 – Brand Identity - Wieden & Kennedy London — Nick Mills

How Wieden+Kennedy is speeding up its Formula 1 design work using custom software

Wieden+Kennedy's creative team describe…

F1 'Welcome to the Edge