Stanley cups: the psychology behind the internet's latest

#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?

What's behind the Stanley cup craze? - CBS Boston

I Never Thought I Was a Stanley Tumbler Person, But After Trying This New Release, I'm Never Going Back

After the Riot: Mob Psychology at Work in Vancouver After Stanley Cup Final – LIFE AS A HUMAN

The Stanley Cup Craze: The Story Behind the Viral Tumbler

Stanley Cups Are Just Water Bottles - The Atlantic

5 Genius Marketing Strategies: How Stanley Mugs Took Over the Internet

The Stanley Cup Water Bottle Hype Explained

Why Did Stanley Water Bottles Suddenly Become a Cultural Phenomenon? - The Ringer

The Psychology Behind Why People Are Obsessed With Getting The New Stanley Cup